Anchor text is the term in SEO. Anchor text is the text used to display links, users navigate your site. Anchor text helps search engines and users understand what the text is. Anchor text link to one page in the website is called internal links, and links to other sites, it is called a backlink.

Notes when using anchor text:

- Anchor text should contain keywords, should not: here, here and more ..
- Anchor text should match the landing page content.
- Diversify anchor text, can to a full URL.
- Do not be pointing in the same 2 1 text content of the first link.
- No point 2 different text on the first link.